Paperback: 316 pages
Publisher: Tata McGraw-Hill Publishing Company; 2 edition (January 25, 2005)
Language: English
ISBN-10: 0070581592
ISBN-13: 978-0070581593
Product Dimensions: 6.3 x 0.8 x 9.1 inches
Amazon Rank: 4707083
Format: PDF Text TXT book
This second edition of Brand Positioning helps marketing and advertising professionals differentiate their product and give it a distinct advantage in an overcrowded global market. It explores the concepts and principles involved in developing sound positioning strategy and discusses practical applications,as well as how to:Secure competitive advantageUse celebrity endorsements to market productsEstablish brand positioning on the InternetAnd much...
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