Home Business and Money Services Marketing in Asia, Second Edition ISBN-10 0131275372, ISBN-13 978-0131275

Services Marketing in Asia, Second Edition

This is a great book for someone wanting an insight into services marketing. Few marketing text have the emphasis or focus on asian firms like this one. The instructor edition comes with a comprehensive teaching note to help teachers strategically to...

Description

Paperback: 720 pages
Publisher: Prentice Hall; 2nd edition (December 15, 2004)
Language: English
ISBN-10: 0131275372
ISBN-13: 978-0131275379
Product Dimensions: 0.4 x 0.4 x 0.4 inches
Amazon Rank: 4898990
Format: PDF ePub TXT ebook

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Additional Information

Services Marketing in Asia, Second Edition, builds on the excellence of the previous edition, which quickly became the leading textbook used in services marketing courses across Asia. It is equally suitable for courses directed at advanced undergraduates or MBA and EMBA students. In addition, the book is also recognized as a vital reference for managers and other professionals working in service industries. Responding to the rapid changes in tech...

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